VERUM

Verum is a Gen Z product-testing network that gives consumer brands real, unfiltered feedback from the generation they're trying to reach.

But we're built differently. Every tester in our network is a high school student — which means every brand partnership is also a real business experience for the next generation of consumers, entrepreneurs, and decision-makers.

"Authentic Gen Z signal, not survey data. Real business exposure, not classroom theory."

Verum sits under the Wealth Club, a recognised co-curricular activity (CCA) at ACS (International) Singapore. The Wealth Club's mission is to provide students with high-quality education, global awareness, and authentic business experiences beyond the classroom.

Verum is a practical extension of the IB Business Management programme. Students apply real curriculum concepts — including market research, product testing and focus groups, and social media marketing — through direct engagement with partner brands.

Verum and the Wealth Club operate under the supervision of Mr Alric Chong, CCA Club Supervisor at ACS (International) Singapore. All external outreach conducted by Verum is part of the club's student activities.

Authentic Gen Z Signal

Not survey data. Real feedback from real high school students who live and breathe the culture your brand is trying to reach. Unfiltered, actionable, and genuinely generational.

Real Business Exposure

Not classroom theory. Every brand partnership is a hands-on business experience — building the instincts and vocabulary of the next generation of entrepreneurs and decision-makers.